Parking Pal
UX Research & Design

Parking Pal allows user’s to list and rent inactive driveways for parking 

 

PARKING PAL
User Experience Research & Design  


PROBLEM:

The concept of Parking Pal allows people to list and rent their inactive driveways for parking. I wanted to create a solution to the parking problem we have here in NYC, everyone has cars but there’s nowhere to park them. Renting inactive driveways allows homeowners to make a little extra income on the side and also makes for happy drivers looking for affordable parking. 

 

 

RESEARCH:

First, I searched to see if I can find apps with similar concept. To no surprise I found a few, I interacted with the apps myself then I gathered a group of people from mixed ages and background who drive and observed their interaction with the apps. Aside from observing this group I also asked them a series of questions to help gain a better grasp of their needs. 

  • 1. “What is your parking situation like throughout the week?
  • 2. “Tell me about a time you had an unpleasant parking experience.
  • 3. “How do you feel about the pricing of parking garages and lots?
  • 4. “What is the ideal price you would like to pay for parking?”
  • 5. “Is there anytime of day when your driveway might be vacant?”
  • 6. “How do you feel when you can’t find parking?

TARGET AUDIENCE

Males and females between the ages of 18-40.

PERSONA:

I used all the information I gathered to help me create persona’s to gain a more in-depth understanding of my target audience and their needs.

FINDINGS:

Some of my findings through user observations with other apps.

1. Users didn’t respond well to the apps that required you to sign up and create an account before using the app. They didn’t like the idea of having to commit to something that might not be beneficial to them. They wanted to see what the app had to offer before they commit to it by making account. For this reason when I designed mine I might have the users create an account only after they have selected a parking and is ready to purchase it. Although this feature may work well when looking for a parking to book, users who want to list their parking will still have to be required to create an account. 

2. Users responded well to the apps that had pictures of the parking spaces as well as the hours that the parking is open for use. 3. They took an interest in making sure that both monthly and daily rates were provided for the parking spaces. 4. User’s would look to see if each app offered parking site reviews.  

USER FLOW:  Creating this user flow helped with identifying the options and the choices that user’s will have to make throughout the app.

 

WIRE FRAMES

I sketched out the wire frames for this concept in order to effectively get screen ideas out. While I was doing this, I ran into issues where I realized that in order for the app to be user friendly I would have to implement features differently that what I originally imagined. I had to re position the search bar as well as a few other features,  to make the app visually appealing.  I used my research and user observations to help place features in the most effective place. After finishing the wire frames I got feedback from the same group of people I interviewed and realized that somethings were confusing and needed to be changed. I took all the feedback into consideration and adjusted the wire frames accordingly for the final UI mock ups  which can be found below.